K.Parham "The Elegant Force" Commercial Spot

K.Parham "The Elegant Force" Official Treatment
 Run Time: 00:45 sec
Dir. J.B. Adkins
DP- Jess Dunlap
PRod. Co Revel

L.E.D. lit desk. K.Parhams's will be glass with l.e.d.'s lighting underneath

Purpose- To 

expose the world to the mind and eyes of the K.Parham brand by portraying various architectural and poetic influences along with an array of artistic flavors while highlighting the overall spoken word style of K. Parham through visual recollection.

More poppy colors reflecting off wall(s)

The Look-Glossy, vintage, poppy, crisp colors!  We must emulate K.Parham's every thought and move as it relates to her branding purpose and encapsulate her unique spirit by including architecture, subtle word structure, random colorization etc. Various styles will be intergrated throughout the spot in order to provide an overall sense of connectivity with the audience. 8mm film footage,[T2i cov. + footage] desaturation, graininess. Heavy and unique architecture featured within almost every flashback scene throughout. Feature Ms. Parham in a wide array of emotions throughout the flashbacks.

City light background. We want to achieve something similar behind KP's desk.

The Vibe- We [the audience] feel as if we are in MS. Parham's head throughout the spot. The way in which she is orating her piece is as if she were speaking through some sort of Utopian entity. Perfection.  The colors, pacing, music, sounds, and reflections force you to feel as if you are not only witnessing someone's dream, but rather experiencing the dream for yourself. This piece touches every sense an individual contains from the memories K.Parham experiences to the wine that she drinks. We want the audience to taste, feel, and experience every thought, memory, and emotion that K.Parham herself feels and experiences. 

Beautiful l.e.d. desk/island.  Ms. Parhams needs to be as similar as possible to this.
Kino Flo's with party gels should suffice.

Various l.e.d. instruments to work with on Ms. Parham's unique glass, l.e.d. desk.

More reflections and neon highlights.

Gorgeous comp. reflection(s)

Tagged walls featured in the bg of flashbacks

More fun-filled, visually captivating instruments. These things contain a story of their own.

KP's favorite piece of architecture; the Disney building in downtown Los Angeles

Very heavily featured in flashbacks with friends

Tagged walls in downtown L.A. fashion district-flashback scenes

Love the silhouette effect with city lights and window.
Attempt to achieve similar effect.

Glow trashcan ex. Will utilize something cleaner. May have to build.

The Video- The piece opens on Ms. Parham sitting at her high profile, hi-technology desk shelling out her latest masterpiece. 

 see a lit trashcan filled with failed literary works crumbled up inside. The jazzy music commences as K.Pharm's voice simultaneously fills the background air. Although her  mouth is not moving, it appears as if her thoughts are speaking both visually and audibly through what we are seeing. The colors and pacing all have a formidable impact on the scene.  In the reflection of the glass we gaze a video compilation of Ms. Parham's childhood on the television, just one of the many subtle elements strategically placed for the audience to hone in on. The flashbacks all feature Ms. Parham at various staged and organic stages throughout her adult life merely being and touring around various locations containing significant architecture, artwork, graffiti, as well as friendly gatherings. The piece ends with Ms. Parham leaving her desk in a dance-like pose, pouring a glass of wine in a rather abstract wine glass and posing with the most dangerous pose ever attempted by an ethnic woman in known history. Ms. Parham poses this same pose while sipping the wine as she transforms in to the KP logo in a matching pose as displayed within the prior scene.

Neon l.e.d. wine glasses/integral aspect of the K.P. spot.

Execution- This spot will be shot exclusively with the Canon 5d Mark II + Zeiss prime lenses and Canon L-series zooms as the glass of choice. Kino flos should more than suffice in regards to lighting as well as various party gels in order to achieve the desired glass/neon desk/room effect. Also, we will require approximately r pieces of clear plexi-glass in order to assemble the desk along with white Christmas l.e.d's for the city backdrop. Chroma keying the city background will be the last resort in the event that the white l.e.d's do not provide the desired effect. A slider will provide us with the various dolly shots required for the piece. T2i, as mentioned before, for flashback narrative with interchangeable lenses.